Competeslots

Now that our aging population has visibly become a force to be reckoned with, many homebuilders are discovering mature adults to be a potent market. But often homebuilders tend to miss the market by focusing more on the home (which is after all what builders are selling), rather than the lifestyle (which is what drives most of the sales activity in an adult lifestyle community).

Many developers and homebuilders operate from the misconception that mature buyers prefer to live in homes that are inexpensive and focus on pricing their homes as low as possible, believing that product and price are what drives the sale. And surely there are adult lifestyle purchasers for whom price is a prime consideration. But most potential residents of an adult lifestyle community are looking for three things: adult, lifestyle and community.

Purchasers in adult communities want to be sure that the community they are considering moving to is indeed an “adult” community. As such, many such communities are age-restricted, with a hard and fast set of rules that precludes the possibility of children moving in. Of course, in jurisdictions that do not allow discrimination on the basis of age, there are other ways to “restrict” who moves in. This could range from so-called restrictive covenants registered on title of the property to rules about the permanent number of residents that may occupy any one dwelling unit (usually no more than two) under a condominium corporation or a rental agreement. Finally, the best method to maintain the integrity of an adult lifestyle community is to offer homes that are specifically designed for an older, childless demographic. The market will take care of the rest.

Some builder want to hedge their bets by offering large two storey homes in adult communities, imagining that they would be appealing to younger baby boomers that still have children at home. This fallacy results in pleasing neither the younger baby boomers that do not want to live in a community comprised largely of older people, nor the active adults seeking a childfree lifestyle.

As stated above, one of the most important considerations on the part of the purchaser in an adult community involves lifestyle. Many people in their 50s and 60s who are either retired or semi-retired have a lot of leisure time and a plethora of interests about which they are very passionate. Many are into golf in a big way and seek communities that are near golf courses. Many are into personal fitness and look for communities that provide exercise facilities. There are nearly as many interests as there are individuals seeking to live the adult lifestyle. Those communities that recognize this very important fact tend to do very well, while those that don’t, not so much.

Finally, active adults tend to be very social and seek to live in a community where they find others of similar interests and values. Many of these communities have organized activities, such as a bridge club, a golf group, round-robin tennis tournaments or group projects such as quilting or knitting. A sense of being a part of a community of like-minded individuals really is one of the most important aspects of a successful adult lifestyle community. These are the reasons why a community clubhouse is probably one of the most important amenities that any adult lifestyle community could provide. And the greater the variety of amenities and interests, the more people will be attracted to live there.

Quite a few people have written to me asking how to use Reiki to bring abundance, prosperity and/or

financial success into their lives. This article is a somewhat shortened version of my blog entry on this

matter. Please click on the link below to read the longer version.

I’m going to present a few ideas for using Reiki to achieve abundance, prosperity and/or financial success.

But before I do that, I want to mention that this is one area where Reiki and Feng Shui go together very

nicely. Many books on Feng Shui specifically tell you how to set up your environment to encourage abundance and prosperity.

I do want to acknowledge something before I continue my discussion. To some people, speaking of Reiki and money or Reiki and financial success in the same breath makes them cringe. They view Reiki as pure Love, a spiritual calling, and to introduce the idea of money into the sacred realm of Reiki is abhorrent to them. If that is your viewpoint, I completely understand and respect your position. I have known healers in many fields who have felt the same way.

But I am a bit more of a pragmatist and a realist. I recognize that we need to make a living and we need to support our families. Even more importantly, I realize the negative effects poverty and monetary insecurity can have on us.

When a person feels financially uncertain, even endangered, that person may find it very hard to pay attention to the spiritual aspects of his/her life. If someone has so much financial worry, thoughts of “How will I pay the bills?” and “Will we lose the house?” may occupy so much of that person’s energy and time that they can scarcely think about things like helping others heal.

Does this mean that poor people and people with financial difficulties can’t be spiritual and can’t help others heal? Of course it doesn’t mean that. However, survival issues can become paramount, and for many, many people, these issues interfere with their ability to give any of their energy to spiritual and healing issues. We are all human, with a limited amount of energy and resources available to us at any given time.

But beyond this, I don’t believe there is anything inherently wrong in the desire for abundance, prosperity

and financial security. We live in a world that is run by money; that is the reality we live with, no matter

how much we might wish it were otherwise. Without sufficient money, we are in deep trouble! When we have sufficient money, we can turn our attention more easily to helping others.

Everyone has to define what the term “sufficient money” means to them. For example, I am not fond of the idea of using Reiki to win the lottery, or to win at gambling. Frankly, I don’t like the energy of gambling, because so many people’s lives are ruined by gambling.

Having said that, however, I leave it up to you to decide how much money is “sufficient”. The people who

contact me about using Reiki for prosperity usually want to have enough money to pay their bills on time and provide a good home for their families. Some of them have started Reiki and other healing practices, and want those practices to be financially successful so that they can both help others and support their

families.

The term “abundance” is also open to interpretation. Abundance is not necessarily the same thing as having a lot of money, or being very prosperous. Each person has to decide what “abundance” means to them. Someone who does not have a lot of money but who has a lot of friendship and love might feel that their life is filled with abundance. Having a sense of abundance allows us to feel content with what we have. That assumes, of course, that we don’t struggle to find the money to eat every day, or we don’t live in an unsafe place.

You can use Reiki to attract abundance and prosperity towards you in many ways. Here are a few suggestions:

1. Draw the Reiki Power Symbol and the Long Distance symbol on a piece of paper, and place them in your wallet or purse. Every time you see them there, think of abundance/prosperity being drawn to you across time and distance. You can also place these symbols in a jar of coins and tuck one in the back of your checkbook.

2. Draw the Power Symbol on your Palm Chakras each morning. This will serve as a symbolic reminder of how money changes hands, and it will help draw that money toward your hands.

3. Use Aventurine stones or Malachite stones, both of which are often used to represent money. Place the

stone in one hand while you draw the Power and/or Long Distance Symbol over that hand with your other hand. Concentrate on the idea of wealth flowing toward you. Leave the stones near your checkbook, purse, wallet, etc.

4. Using the Long-Distance Symbol, you can send Reiki into the future for your finances. In other words, you can send positive energy into the future. You can also use the Long-Distance Symbol to go backwards in time to help heal some of the emotional toll that financial difficulties have taken on you.

5. If you have a business, you can draw the Power Symbol and/or Long-Distance Symbol in the air in the

corners of your place of business, over the cash register or credit card machine, etc. Leave small

Aventurine or Malachite stones that you have charged with Reiki near the register or credit card terminal.

There are several Chakras that are important to pay attention to in money matters:

1. The Palm Chakras – since money literally “changes hands”.

2. The Third Eye Chakra – because it’s the seat of your intuition, and it can help you make good decisions

about your future.

3. The Solar Plexus Chakra – because it’s the place of your inner wisdom, your “gut feelings”, and it can

help you determine whether something is a good or bad financial decision for you.

4. Be sure to focus on your Root Chakra, too, if self-confidence (or lack of it) is an issue. Your Root

Chakra is also important if past financial problems have disturbed your sense of stability and security (and

made you less confident as a result).

The subject of Reiki for abundance, prosperity and financial success is complex and multi-faceted. I have

just scratched the surface with this discussion. Please feel free to sign up for my newsletter to learn more

ways that Reiki can help you in your everyday life.

1. When Parker Pen marketed a ballpoint pen in Mexico, its ads were supposed to have read, “It won’t leak in your pocket and embarrass you.” Instead, the company thought that the word “embarazar” (to impregnate) meant to embarrass, so the ad read: “It won’t leak in your pocket and make you pregnant

2. In Spain, when Coors Brewing Company put its slogan, “Turn it loose” into Spanish; it was read as “Suffer from diarrhea”.

3. When Braniff International Airways translated a slogan touting its upholstery, “Fly in leather”, it came out in Spanish as “Fly naked”.

4. When Pepsi started marketing its products in China a few years back, they translated their slogan, “Pepsi Brings You Back to Life” pretty literally. The slogan in Chinese really meant, “Pepsi Brings Your Ancestors Back from the Grave.”

5. Chicken magnate Frank Perdue’s line, “It takes a tough man to make a tender chicken,” sounds much more interesting in Spanish: “It takes a sexually stimulated man to make a chicken affectionate.”

6. Scandinavian vacuum manufacturer Electrolux used the following in an American campaign: “Nothing sucks like an Electrolux”.

7. A hair products company, Clairol, introduced the “Mist Stick”, a curling iron, into Germany only to find out that mist is slang for manure. Not too many people had use for the manure stick.

8. The American slogan for Salem cigarettes, “Salem-Feeling Free”, was translated into the Japanese market as “When smoking Salem, you will feel so refreshed that your mind seems to be free and empty.”

9. PepsiCola lost it dominant market share to Coke in South East Asia when Pepsi changed the color of its vending machines and coolers from deep “Regal” blue to light “Ice” blue as Light blue is associated with death and mourning in SE Asia.

10. We can’t forget Chevrolet’s attempt to launch the Nova — Spanish translation, “Doesn’t Go” — in Mexico (turns out this one appears to be an urban legend and cannot be verified). Many sources on the internet allege this is untrue.

Financial accounting’s focus is on the financial reports distributed to people outside of the company. The major component of financial reporting is the financial statements: income statement, balance sheet, statement of cash flows, and the statement of stockholders’ equity. The income statement indicates a company’s profitability during a specified time period such as one year, three months or one month.

Under accrual accounting the income statement reports the amount of revenues earned and the expenses that were incurred to earn the revenues. Expenses also include costs that expired during the period of the income statement. If a corporation’s stock is publicly traded, the income statement will also report the earnings per share of common stock. The balance sheet reports a corporation’s assets, liabilities, and stockholders’ equity as of a specific instant, such as midnight of December 31. Most balance sheets will group all of the current assets and all of the current liabilities. This allows readers to easily see the corporation’s working capital and current ratio. The statement of cash flows organizes the explanations of the change in cash and cash equivalents into three sections: operating activities, investment activities, and financing activities. The statement of stockholders equity provides a summary of the changes occurring to stockholders’ equity during the accounting period. The changes include net income, dividends declared, purchase of treasury stock, and other comprehensive income.

In order for the readers of these financial statements to make comparisons with other companies, it is necessary that the financial statements follow some common rules. The rules are referred to as generally accepted accounting principles or GAAP (pronounced gap) and consist of several components. One component of GAAP is the basic or fundamental accounting principles and concepts such as cost, matching, going concern, economic entity, materiality, conservatism, consistency, reliability, and others.

Another part of GAAP includes the detailed rules established by the Financial Accounting Standards Board or FASB (pronounced fas Bee). These pronouncements are entitled statements of financial accounting standards. FASB interpretations are also part of GAAP. The accounting rules established by the predecessors of the FASB remain as GAAP unless they have been superceded by the FASB.

Lastly, GAAP includes industry practices. For example, the balance sheet of a public utility will list the plant assets ahead of its current assets. Unique reporting practices often occur in industries that are regulated by government agencies.

The financial accounting and financial reporting of publicly traded corporations also include the annual report to the Securities and Exchange Commission (Form 10-K), the annual report to stockholders, and various press releases on financial matters.
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Many people find the idea of having wildlife as pet as exotic and exciting. However, if you want a wild animal as a pet, you should have thorough understanding of the animal and its behavior and needs. The people who have these animals as pets are invariably trained to handle them, but even they will tell how unpredictable these animals can be. You may have read stories in the newspaper of zoo keepers being mauled by their wards.

So, having wild animals as pets has become quite a sensitive and controversial issue. Some people like to highlight the pros, while others just point out the cons. However, both should be weighed equally and only then a decision should be taken to keep a wild animal as a pet.

Here are some pros and cons of wildlife as pets.

Sometimes, conventional pets like dogs and cats cannot be kept due to lack of space. In such circumstances, one can keep a wildlife like a hedgehog or gecko as a pet as they do not require that much space. Some wild animals have their own benefits. Like a hedgehog can be used to keep insects and others pests at bay in a house.

Often it has been seen purchasing a wild animal can be cheaper than purchasing a pet that is popular and has a pedigree.

Also, many proponents of wild animals feel that some species have a better chance of survival if they are adopted. It has been seen that the dart frog is facing a problem in the wild as its natural habitat is diminishing. Hence, if this animal is adopted, it will have a better chance of survival.

However, there are sufficient cons and disadvantages of owning wild animals as pets. First of all, one has to take into consideration the welfare of the animal. Having a wildlife means giving due consideration to its diet, exercise and social interactions. Often, the animal will not have any interaction with other animals of its own species and will be left to leading a lonely and solitary life. Also, the owners will not be equipped to provide proper care to the animals as they may not be well-versed in these things. Many wild animals look cute and cuddly when they are small. However, as they reach adulthood or sexual maturity, their wild side takes over and the animal becomes aggressive. This is the time many owners abandon their pets or give them away to zoos.

Wild animals are carriers of many diseases that are lethal to humans. For instance, reptiles and amphibians are carriers of salmonella infection and each year thousand of people in the US contract this disease due to their pets. Also, rats imported from Africa are known to carriers of monkey pox. An outbreak of this disease occurred in the US in 2003 when Gambian rats brought in the monkey pox into the country.

Above all, the demand for wildlife as pet is increasing. So, many illegal traders are taking advantage of this demand. Most of the wild animals are captured and then transported in cruel and inhuman manner to reach their owners. In addition, majority of the owners do not know to take care of the animals and this causes them to fall sick or even die.

So, weigh the pros and cons of having wild animals as pets before jumping to adopt one. Make sure that you are properly equipped to handle the care of the animal. Do not adopt one if you have any doubts.

Over the past ten years a majority of the top ten songs on the Billboard charts has been consistent trendsetters. Songs that have saturated radio airwaves by the masses are placed in constant rotation to enthrall us. These songs appeal to a certain audience that often allow those in the music industry to capitalize on the opportunity to gain new fans of the most popular genres of music today. But some of these genres of today music have lost the luster for true music lovers, that they often resort to the classic CD’s from their youth just to hear music they deem as good music.

But what is considered “good music”? According to industry executives, “good music” is “any music that can capture the attention of an audience.” However; for the demographic of listeners in their mid twenties to mid thirties, “good music” is music that’s worth listening to many years after, and whose lyrics has meaning and depth.

So if the music industry has released nothing but “good music” over the past ten years, then why is it that the demographic of listeners in their mid twenties, thirties and older doesn’t find it worth listening to?

After further discussion with Atlanta’s LS Muzik Group, a company representative says, “most of the music that is released today has a certain appeal that reflects the trend set during that time. If at that time, snap music or crunk music is the sound that’s in, then that’s what the trend will follow. It is rare that you’d find “good music” [from the likes of] a Neyo, R. Kelly, Usher, Mary J Blige, Anthony Hamilton, or Musiq Soulchild to name a few. Not including good folk, rap, country, gospel, blues, jazz, or alternative rock music from some great artists who are worth listening to also. But out of the few named, there’s really not that many artists today that has potential for longevity. These artists are force fed to the consumer just to make record sales. We truly doubt half of them will be around to play sold out arenas in the next ten years.”

Hoping to bridge the gap between the two demographics of listeners in their mid twenties to mid thirties, the company looks to bring back good music that is worth listening to by adapting the Motown approach by signing good talent and releasing heartfelt songs with meaning.

Although the idea to bring back good music is what LS Muzik Group intends to do, there’s still that certain group of listeners the company may struggle to gain. Mainly because the music industry have already captured the attention of this group over the past ten years with music that has a sound of its own, a sound that has captivated them with what LS Muzik Group deems as over synthesized sounds. It is unclear however, as to how the company plans to win over that demographic, when all they know is what the music industry have force-fed them.

And because of this, the dividing line between the two demographics has left a void in the music industry, simply because true music lovers aren’t as fascinated with listening to over synthesized sounds that has little to no substance. This has crippled record sales over the past ten years.

In spite of the clever marketing initiatives by the music industry to capture true music lovers, the effort hasn’t been significant enough to impact their decisions to enjoy listening to the music released today thereby causing most of the music released today to barely go gold or platinum. This is all due in part not only to the Internet, but because true music lovers in their mid twenties, thirties, and older who enjoy good music, are not buying what is most popular today. But if what’s popular is Trey Songz or Chris Brown, then how is it that either of the two artists survives in such an industry where their level of success or failure is dictated by their marketing, and not their music.

“Record companies have gotten somewhat smart on how they market and release artists. Their idea to market and release Chris Brown or Trey Songz on the same Tuesday as they would Robin Thicke or K Jon isn’t the same. Simply because record sales for Chris Brown or Trey Songz may be slim for the first week of release, that marketing and releasing Trey Songz against K Jon on the same date would immobilize their sales goal of going gold or platinum, against a more likely artist that can, who has a more mature fan base of true music lovers who enjoy listening to good music,” says one industry executive.

This scenario is all too common in the industry today, whereas album release dates are rescheduled all due in part to industry executives being aware of the competition. Often times that competition is welcomed in what appears to be a rivalry to see who can out sell the other, as with the Kanye West and 50 Cent release in 2007. Rivalries such as this makes for clever marketing that will often propel record sales through the roof the first week of release, causing artists to go platinum. However at what cost to record companies? “Record companies can pay millions of dollars to market an artist all at the expense of gaining a few true music lovers. The gamble is to win the few they think will be loyal followers. While hoping the artists does their part to deliver good music to keep them [the fans] loyal.”

But with dismal record sales on the rise, artists are struggling to deliver good music to keep true music lovers devoted. Long gone are the days of the Motown Sound, Disco, P-Funk, and New Jack Swing era that we’ve all grown so accustom to that has found its way in music today through the practice of “sampling”; that most artists have lost all sense of creativity to produce almost anything remotely appealing to true music lovers. In order to win them over without the over synthesized sounds, they must sample or take portions of music from great artists like Teddy Pendergrass or The O’Jays just to get their attention.

So how can music get a fresh revitalization to capture the attention of true music lovers? Well according to LS Muzik Group, “bring back live musicians and artists who feel passionate about love and family values.” This could well be true, being that everything in heavy rotation on the radio is all about sex. “Where are the family values in the songs we hear today, there aren’t any. Most parents today don’t want their children listening to the radio, mainly because all they’re hearing is about sex.” From Trey Songz “Invented Sex”, to R. Kelly’s “Number One”, songs like these have saturated commercial radio and have left somewhat a bad taste in the mouth of true music listeners.

However artists like R. Kelly who has a solid fan base of loyal true music listeners, releasing songs like “Number One” is often well taken, being that an artist of his caliber is able to release just about anything and go platinum.

The musician in R. Kelly has allowed for him to survive in an industry that lacks creativity. Yet, he manages to stay in touch with his fan base while adjusting his talents to accommodate both younger and older audiences with songs like, “Number One”. But can the same be said of an artist [like a] Trey Songz? “Trey Songz is a talented artist; however, his fan base of course is entirely different from that of an R. Kelly or Robin Thicke not only because of the way he’s marketed, but also how he appeals to an audience that doesn’t understand good music. But considers what he sings to be. Keep in mind we are talking about a group that may not have even grew up listening to “good music” from the 70’s, 80’s or 90’s.”

Because of this lack of understanding, Trey Songz is able to sustain a fan base based entirely on his talents as a singer, songwriter and producer and thereby, creating music that his record label deems worthy of marketing and releasing to his fans. It is this group of listeners who are twenty-five and under, the music industry caters to without a second thought of catering to the older audiences. Why is this? It appears that a majority of the top ten songs on the Billboard charts is created by artists who themselves are twenty-five years of age and under, and who are basically creating music just for their age group. This has allowed for teenagers and young adults with a great deal of disposable income to spend their earnings from part-time jobs, birthday and holiday money on music, thereby pumping a small breath of life into the industry to keep it a live. So what’s going to happen once this age group gets much older and mature? Are they likely to even consider listening to Trey Songz or Chris Brown ten years from now?

The combination of good marketing combined with good talent can make artists such as Trey Songz a huge success because of the trend set in the industry today. Allowing record companies to capitalize off their talents now, and possibly tomorrow, depending on the terms of the artist-recording contract. Whereas in the days of Motown-“good music” was all it took to propel the success of an artist. It was imperative that Berry Gordy developed and released artists he knew could create “good music” that’s worth listening to many years after. This process of artist development became a critical element in the music industry up until 2000, when record labels took the time to develop an artist for longevity.

But if the trend has been set in motion to follow music that’s been hot for over the past ten years, then going against what the industry is doing to bring back “good music” with great lyrical content, is what LS Muzik Group looks to do and pave a way of their own in the industry.

With a well driven team of professionals and a roster of talented musicians and singers like Mr. Tao Jones and Jackie Watson who seek to change the direction of music released in the industry today, it is likely that “good music” can make a major comeback in commercial radio.

But what would be the downside to all of this? One major downside would be discovering more artists like Mr. Tao Jones and Jackie Watson who have the passion to write and sing “good music”. The other is how to reach the demographics twenty-five and under who are captivated with what they’ve heard on the radio for the past ten years. To this group of listeners, growing up in an era where music is either sampled or synthetically created is all they know to be good music. However not understanding where the music they’re listening to originally derived from.

Music from the 70’s, 80’s, and 90’s is now considered old school to this younger audiences, which today has all become obsolete, leaving room for a younger hip sound that’s all synthetically created like fast food. So what was once old, is now new again.

Take Monica’s “Everything”, a melodic rendition of Denise Williams, “Silly”. This is a classic example of an artist who feels passionate about love and family values, has great talents, a solid fan base, and understands that the industry needs “good music”. However with the odds against her to accommodate her fans, record label, and a younger audience who thinks her music is old school, it is difficult for Monica or any artist of her stature from 70’s, 80’s and 90’s to make a comeback.

“In order to survive in the music industry today, an artist who once were in high demand during those days, would have to readjust their talents to accommodate the trend today in the industry. This doesn’t necessarily mean change the style of music that made them successful for years, but do what it is they do best while incorporating a younger hip sound that will appeal to both audiences.”

However not all artists can readjust and appeal to a younger audience. Artists like Monica are learning that the industry has changed dramatically over the years with an all-new sound that has made it somewhat complicated to adjust to, making it difficult to comeback. But often times an old school artist can return like they’ve never left and go platinum. Take Charlie Wilson, former member of the famed G.A.P Band or George Clinton architect of the band Parliament-Funkadelic, these artists have set a perfect example on how to readjust their talent in rap music to accommodate the trend of the industry to reach the younger audiences. It is this adjustment that Charlie Wilson and George Clinton were able to comeback with rap artists like Snoop Dogg and Ice Cube.

Although this strategy may have worked for Charlie Wilson and George Clinton-it is by far a long shot that other artists of 70’s, 80’s and 90’s can achieve. Because of the generation gap within the music industry, it is clear that fans are divided between what’s considered “good music” and what’s not. Therefore making it difficult to bridge the gap. And if record executives continue to overlook this issue, artist they consider as today stars will suffer immensely with record sales in the coming years, leaving them with a short term musical career. Here today, gone tomorrow.

There are some instances where travel agents can travel for free, but for the most part they do come out of their pocket. Below are three instances where travel agents can rack up extra savings and put money back into their pockets.

I will share my savings experience as a home-based agent, which has caused me to save hundreds of dollars!

Get Paid on Retail or Sale Pricing

When I travel as an insider, I get paid when I book travel for myself (and of course I get paid when I do it for others). The price I pay could be the same as any one that is not part of the industry, the difference would be I get a check and you don’t! Commissions are already built-into the price of what you see online or what your travel agent quote you already has the commissions built-in. (they are never in addition to price quoted, if you are told extra fees need to be added to cover commission… run)

Travel at Net or Wholesale Pricing

Now, if I decide that I want to travel at a lower cost and forgo my commission, I still have to pay the net cost, I just would not get paid for the trip. You can get travel at great bargains if you travel this way!

But, I must add that various agencies may have ‘special’ discounted trips that agents can take for themselves or sell to their clients and STILL get a commission! I love these because your getting paid AND the rates can be even better than net rate PLUS you have a great deal you can offer to your clients. Only downside is that there may be a limit on how many can travel and restricted to specific dates.

Travel on the Industries Dime

What about those really dirt cheap trips? Yes, dirt cheap destinations do exist and are exclusive for travel agents and are typically known as FAM trips or Familiarization trips. These trips are more educational for travel agents and teach agents about the property or destination experience they are visiting.

Vendors invite agents on these ‘FAM’ trips so they can get more in-depth knowledge to share with their clientele. The goal is to promote to get more bookings for those properties or destinations. Prices for these trips are such a steal that they might as well be free!

Just to recap, travel agents pay for their trips in four ways:

1. Travel at retail pricing & get paid the already built-in commission

2. Travel at retail minus already built-in pricing (therefore no commissions are paid)

3. Travel at wholesale plus get a commission (vary per agency and limits dates & quantity)

4. Travel on a FAM trip – steeply discounted trips (exclusive to travel agents

The 1950’s spawned a wide variety of original and distinctive styles, presented with a classic new age twist. For America, recently recovering from catastrophic tragedies related to the second World War, the 1950’s brought restored hope; a chance for a new way of life whose destiny would be decided by them alone. This metamorphosis of America was heavily represented by fashion.

Women especially dramatically altered the way they dressed and presented themselves; during the evolution of an increasingly liberated society, women began to favor casual, relaxed clothing over traditional dress rules and associated formality of previous decades. Some of the most admired new trends for women in the 1950’s included button-up sweaters with simple necklines, fitted blouses, and full knee-length skirts. However, the most prevalent fashion for women during this time was dresses. Most dresses were worn casually, and were accentuated with circle skirts, halter straps, or small collars. Evening wear dresses seemed soft yet daring, coming in many pastel hues and accompanied with bold ruffles, tulle trim, and dazzling velvet bows. The fitted evening wear of this period, which was usually sleeveless or strapless, was also emphasized with sheer silk.

Growing increasingly popular, the full skirts of the 1950’s needed some sort of support in order to maximize their look. To address this problem, Nylon petticoats were created exclusively to be worn in conjunction with full skirts to create fullness. Nylon was a favorable material because of its high quality and easy care wash. This fullness it created transformed the skirt who gave nothing more than a gentle swish, into a glamorous royal-like flutter. Another significant fashion of this period is the swing coat, developed in the last 1940’s by Jacques Fath. The silhouette of the swing coat was “designed perfectly to cover full skirts, and also ideal for the post war high pregnancy rate”. Another trend in the 1950’s was the “trapeze dress: a swinging dress almost triangular in shape and designed to be worn with low shoes and bouffant hairstyles.” The trapeze dress was later modified into a shorter baby doll tent style dress, which was popular in the next decade. Perhaps one of the most classic fashion garments from the 1950’s was Christian Dior’s H-line of 1954, which consisted of a slender tunic-style suit with a slim skirt. His other popular fashions during this period were his A and Y lines. Dior has long been a dominant force in the fashion world, especially in the 1950’s. His creative and usually voluminous garments gave women a more feminine touch. Another designer, Hubert Givenchy created a Parisian style dress in 1957 which he called the Sack. The Sack began the trend of straighter-waist dresses. Initially, it developed into the “fitted darted sheath dress and later into the loose straight short shift dress.”

Coco Chanel was another major fashion designer in the 1950’s. In contrast to popular full and flouncy skirts, Chanel began creating the boxy, now classic Chanel suit jackets and skirts in trimmed and textured tweed. The materials Chanel chose were always richly textured, which contributed to the finished product’s high prices. Chanel’s silhouette of her suits was completely straight, divinely lined with silk. Her look was classic, refined, and adorned with details. Chanel also accessorized many of her designs with strings of pearls and collarless jackets, both of which were considered fashionable in the 1950’s. One of the most classic trends from the 1950’s is the empire line, which was introduced in the late 1950’s. This style was applied to dresses and shirts mostly, and was adored by teenagers who looked innocently childlike, hence the coined phrase “baby doll style”. During the 1950’s, all teenagers were expected to dress like their elders. The empire line was also a striking contrast from what most mothers wore at the time, which contributed to its high approval among teenagers in America.

Until the 1950’s, the term “teenagers” was not commonly used, and certainly not a targeted market group. But with a new range of influences, including film, television, rock music, and magazines, teenagers began to be respected and acknowledged in the community. Often nicknamed the “Space Age”, the 1950’s was an important time in history for science and development as well. So many aspects of life changed during this period, perhaps partially attributed to the recent end of World War II. America had emerged from war with prosperity and a new identity. A new consumer-based society was “forging ahead, helped by such new developments as the credit card system” (Baker, 6). These innovative conditions however produced a similar effect on the fashion industry: while so many things in the lives of Americans were changing, they stayed clear from the radical, intense fashions while preferring the normalcy of standard trends. For once, being normal felt good. Another huge change in the 1950’s was the increased ownership of television sets. Popular television programs such as I Love Lucy connected Americans on both sides of the Atlantic, bringing a sense of unity in the country. Segregation was ended in 1954, which brought together black and white students for the first time though racial tensions were still high, and also birthed the existence of civil rights leaders such as Martin Luther King Jr. Constant fears of communism reaching the states held many Americans tight with fear. More changes brought forth in the 1950’s include the discovery of DNA, the launching of the first space satellite, an increase of women in the work field, and of course, rock and roll. All of these economic, social, and political changes in the world affected the American citizens, and therefore the fashion industry.

Regardless of the world’s issues, the top fashions that drove the industry were more influenced by those who were idolized by the consumers: celebrities. Some of the most popular celebrities in the 1950’s include Marilyn Monroe, James Dean, Ricky Nelson, and of course, Elvis Presley. Marilyn Monroe’s sexy yet simple style was a widely imitated across America, by women of all shapes and sizes. Elvis Presley was another huge influence in the 1950’s; not only was he adored by millions of girls, but he was also an inspiration for men. In a time where men only wore traditional attire, Elvis tore down all barriers which confined men to navy suits and ties. Elvis typically wore clothes that were more popular among the African American population. His wild pegged pants and zoot suits concerned the conservative community of America, who hardly approved of such a “gender bending, race-integrating star” (SOURCE). Elvis’ bright and baggy clothes, makeup, and so called obscene dancing all acted as evidence of his single handed destruction of the morals of America’s youth. Not all men followed the examples Elvis set however. In fact, more men in this time period dressed conventionally than not.

Most men in the 1950’s maintained clothes with casual and modest colors, including dark blue, dark brown, and charcoal. The occasional daring young man would wear pastel pink to stand out; a trend that was just gaining momentum in the 1950’s. Cardigan sweaters were popular among athletes, and older men. Additionally popular were fitted vests, plaid flannels, and collared jackets. There was flexibility in men’s casual wear, and was a common sight to see shirt tails sticking out. Basic fedora-style hats were also a staple item in the 1950’s for men.

Hats were also fashionable accessory for women in the 1950’s, for the reason that they were believed to add a final touch of glamour to any woman’s outfit. The pillbox hat, first introduced by Balenciaga and later modeled by Jackie Kennedy, became one of the trendiest accessories of the decade. Several glorious hat styles existed in the 1950’s. Some hats were covered in flower petals, while others were adorned with swirls of georgette. Gloves were also worn often by women, especially those of elite social status. Some were made of cotton, which was much more affordable than leather or nylon. Though gloves came in many colors and styles, clean gloves whose color was white or cream were the most favored. Fur trimmings and adorned collars were also extremely fashionable. Brooches too, were considered a glamorous accessory.

The 1950’s was a decade in which fashion changed dramatically from previous generations. Multiple influences from political debates, to economic issues, to new age celebrities and mass media all influenced the distinct styles and trends which identify the 1950’s. Recovering from the casualties of World War II brought a lasting change to America, which was reflected in the fashions of this decade. The American women craved glamorous simplicity in their new lives, and as a new and liberated society evolved, the women of America began to liberate themselves by choosing which fashions they felt depicted them best. Not only were the 1950’s important in history, but they also greatly transformed the face of fashion in America.

Due to British colonialism in India, India’s culture has been significantly affected by the West. With globalization, Indian fashion today does reflect the Western influence. Halter tops, handkerchief-cut kurtas etc are common today and have become a part and parcel of one’s wardrobe. With 28 states, 7 union territories and multiple dialects, India is a land of great diversity and each state has its own unique fashion.

Conventional sarees, blouses, salwar kameezes and necklines have undergone great changes. The latest Indian fashion trend has a touch of the West. Indian fashion designers are working day in and day out to meet the new demands of the market. Let us see some of the Western influences on Indian dresses.

Short- Style Kurtis

Even a few years ago, traditional kurtis with bold prints were popular among the masses. Though they still continue to be in demand, yet short-style kurtis with halter necklines are giving their traditional counterpart a tough competition. Earlier, kurtis were worn along with chudidars, but today wearing them over jeans is the latest Indian fashion. Right from a celebrity, to the girl next door, short-style kurtis are a rage. Floor length anarkalis are also in high demand these days.

Casual Crinkled Crepes & A-Lined Skirts

Lehengas have always been loved by ladies among all age groups. The traditional embroidered lehenga is one of the best Indian bridal wears. However, lehengas have evolved into a casual crinkled crepes and A-lined skirts which are considered ideal for a party, social gathering or an informal meeting.

Half-Lehenga Style Saree

Saree is the most traditional Indian wear. Sarees are the perfect wear during weddings, religious functions and parties. However, the latest Indian fashion has seen the evolution of a new style saree which mixes both the saree and lehenga into a single wear. This is capturing everyone’s attention. This type of saree is known as half-lehenga style saree. This is pretty comfortable for those who are not well-acquainted with the traditional hanging saree.

Strap & Halter Neck Blouses

Earlier and even now, short-sleeved or long-sleeved blouses are very much popular among ladies. However, today blouses with straps and halter neck styles have also started making inroads. These types of blouses have become very common and are in great demand.

Denims

Denims are highly popular among men and women in India. Earlier in parties, formal wear was a common sight. Though it still is, yet today in many parties and even in offices, there is no dearth of people wearing denims. There are several international brands of denims available in India and each and every day the market is witnessing arrival of new designs.

There are always new styles which are developing from time to time. The western influence on Indian clothing is making them trendy and elegant. A new design can evolve anywhere. It is up to us to adapt to the changes according to our own style, convenience, preference and choice.

 

Weddings are joyous occasions, full of the promise of starting a wonderful new life together. Why not increase your chances for future happiness by including some traditional symbols of good luck in your special day? These are some of the things said to bring good luck for weddings.

The best known “good luck package” is the something old, something new, something borrowed, and something blue (and sometimes also a sixpence in your shoe). Most every bride knows this expression, but did you know the specific ways in which each item is intended to grant you good fortune? The old item represents your ties to your family and the past, and shows that even as you move towards a new life, your family will still be there to love and support you. The new, of course, represents the newlyweds’ new union and life together, and is most often the wedding gown or bridal jewelry.

Something borrowed can be any item that the bride can wear or carry, such as a friend’s veil or a piece of her mother’s bridal jewelry. What many people do not realize is that the borrowed item should ideally come from a happily married woman, the idea being that the bride is borrowing some of her wedding bliss. The color blue has symbolized fidelity and faithfulness since ancient times, making its purpose in the good luck package obvious. It might be even luckier if the groom wore some blue too! Many brides are not familiar with the old English “sixpence in your shoe” part of the good luck package, but quite simply, it represents hope for future wealth. A bride can find at sixpence at a rare coin store (most stock them expressly for this purpose, and they are not expensive) or take her chances with a penny.

Speaking of blue, did you know that a sapphire engagement or wedding ring is also supposed to bring good luck to the marriage? The blue sapphire stands for fidelity and love, just as it does in the “something blue” rhyme. For the same reason, aquamarine rings are supposed to be lucky, but the gem is not nearly as durable as a sapphire, and cracking the stone in your engagement ring seems unlucky indeed! For that reason, brides might wish to consider wearing lucky aquamarine earrings or choosing blue crystal earrings as an alternative.

Brides with Chinese heritage will want to bring some red into their weddings, as it is the good luck color in China. Of course, the double happiness symbol is a natural element to include in a wedding. Meaning “joy and happiness”, the symbol is one of the most powerful good luck charms. Feature it throughout the wedding, on the cake, the invitations, even on the bridal gown. There is no such thing as too much good luck on your wedding day!

Some of the things which are supposed to bring good luck to a wedding are beyond the control of the bride and groom. It is often said that rain on the wedding day is lucky, although that is a type of luck that most brides would be willing to forgo! An old English custom says that finding a spider in the bridal gown is lucky, but again, not too many brides are hoping for that particular lucky omen. Of course, there are those who believe that you make your own luck, by choosing the right partner…but wear something borrowed, just to be safe!